Tiktok beauty star, Abby Roberts, is stepping into her music career. The 20-year-old Yorkshire talent, mostly known for her beauty and make up tutorials on TikTok, dropped her first single ‘Paramaniac’ along with an accompanying music video on 14 January, to the delight of many fans.
Since the early age of 11, Abby Roberts has been building her community, a highly engaged Gen Z audience from all over the world. She has become the biggest beauty TikTok creator in UK, Europe and across the world. Turning into a Gen Z household name thanks to her immense popularity on TikTok, Abby is best known for her beauty creations and also the face behind the brand, Tatti Lashes. She teamed up with the beauty brand to create a 5-piece customizable, fully recyclable collection of falsies of her own line in October 2021. Her foray into the artistic world may not come as a surprise to some as she is always looking for new creative outlets. Now she returns to a childhood obsession with music. She previously teased about “working on something big coming soon” back in December last year before sharing snippets of the song on TikTok.
Right from the beginning of the track, ‘Paramaniac’ dives into a catchy, bedroom pop-ready bop. Lyrically, the song explains the importance of coping with one’s mental health with words like “I know that’s only my own fault / I wish strangers liked me more” and “social media’s a bore / might be best if I just quit”. The highly stylized, cinematic music video was directed by Foxxatron, Lean Daheler, and Jessica Anne Woodley. In the 3-minute video, Abby navigates through an array of emotions and situations while playing out several scenes, earning praises for its honesty and relatable meaning of the song.
The launch of ‘Paramaniac’ as her first single re-introduces Abby into the world as a musician and aspiring singer songwriter as she is confirmed to be on the US leg of the Halsey tour in 2022. The latter tweeted a stamp of approval of the latest track, citing that Abby is “gonna have a huge breakout year”.
The instantly anthemic, self-penned debut single ‘Paramaniac’ showcases both Roberts’ diverse musical influences (Lana Del Rey, Arctic Monkeys, Clairo, to name just a few) and her deeply relatable, unwaveringly emotional lyrics.
To date, Abby has organically amassed 17 million followers on the Tiktok platform and over 2.6m followers on Instagram. She is behind some of TikTok’s most viral trends, bringing a whole new level of artistry to the game and has become the definition of a multi-dimensional creative force and a prominent influence on youth culture globally.
Abby’s success has led to features in VOGUE, Business Insider and The Face, as well as collaborators with the likes of Yungblud, Liam Payne, Maya Jama. Abby is currently working on her music project with Marti Schwartz, who also worked with Yungblud, Halsey, Matias Tellz (Girl in Red) and Martin & Noah Terefe, who worked with Alec Benjamin and Jason Mraz. With this first single, it leads into a full EP release in May 2022. We are keeping an eye on this starlet who is proving not only to be a make-up guru, but equally talented in the music sphere.