Explore Issue 01 of LOOP Magazine

Featuring Sam Tompkins and Victor Ray as our cover stars, as well as internal spreads from Girli, Jords, Mysie, Finn Askew, Kara Marni and Master Peace

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NFT platform Blockparty Has Officially Inked A Deal with Warner Music Group (WMG)

NFT platform Blockparty has now signed on for its first official partnership with the major label using digital collectibles. This means that Warner will now be giving artists access to what’s known as non-fungible tokens (or NFTs). Artists will then be able to perform transaction trading NFTs. Warner Music artists in particular will be given early access to Blockparty’s NFT tools. Warner Music Group (WMG) is considered the first major label group to have partnered with Blockparty.

In the official press release, CEO Vladislov Ginzburg explained: “We’re elated to be working with Warner Music Group, a company that continues to sit on the edge of technological and entertainment-based innovation. We look forward to tapping into our expertise and creativity as we work with individual artists to ensure they have all of the tools they need to participate in Web3 and do so in ways that are unique to them, their brand, and their communities”. Furthermore, he added, “Early access to our DEX will give WMG artists the ability to both expand their audience to reach Web3 enthusiasts, and foster deeper connections with their existing community by amplifying fan experiences.”

Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG adds: “As technology and consumption patterns evolve, it’s imperative that we equip our artists and songwriters with all of the tools they need to participate in the virtual economy. This partnership with Blockparty furthers WMG’s Web3 reach by empowering artists and songwriters to craft their own digital stories through NFTs.”

If you’re still confused, you’re not alone. NFTs are complex, and innovative in a way we have not seen before. To provide a real-world example, NFT artist Stig based out of Finland was the one who brought this partnership to life to begin with. He was quoted saying he is “planning to use these tools to launch NFTs that capture his iconic mustache and array of trendy five panel caps – a nod to wearables found in the metaverse and his ambitions to participate within it”.

We don’t know about you but we hear the Metaverse is all the rage. For more on Blockparty, and the communities they’re a part of, visit their website: https://www.blockparty.co/.

Words by Megan Vineberg

Posted On 3 October, 2022